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Dirt Rider is the largest off-road motorcycle magazine for a reason; it covers the exciting world of off-road motorcycling and motocrossing for professionals and amateurs alike.
Online magazine covering off-road motorcycle racing from around the world.
A checkered flag. A scenic panorama unfolding around the bend. A trophy catch. A pulse-quickening stretch of road or trail. Heads turning as you pass by. Even coming home at the end of a hard day's work.
Whatever your pursuit, Yamaha is there, too, pursuing our goals. We want to satisfy our customers and exceed their expectations with products and services of superior quality, unmatched performance, and extraordinary value.
With an ever-expanding line that includes motorcycles, outboard motors, ATVs, personal watercraft, snowmobiles, boats, outdoor power equipment, race kart engines, accessories, apparel, and much more, we at Yamaha Motor Corporation, U.S.A., strive to contribute to the quality of life. Your life.
Founded by Ken Block and Damon Way in 1993, DC became a leader in performance skateboarding shoes and has evolved into a global action sports brand. DC’s product line has expanded to include men’s, women’s and kids’ skateboarding and lifestyle footwear, apparel, snowboard boots, outerwear, snowboards, accessories and more.
It all started with a simple idea and steadily became “An Army of ONE”.
The army began assembling in the heart of San Diego, California back in 1997. The simple idea of creating the most innovative, high quality motorcycle graphics rapidly progressed into a complete line of leading edge products that redefined industry standards.
Long recognized as the world leader in graphic kits and seat covers, the ONE brand has grown to become a leading force in helmets, motocross apparel and casual wear. While the company has grown, the philosophy remains the same and the focus is always to make the best products we possibly can. Motocross is the toughest sport in the world. We have spent countless hours with some of the most talented names in all of motocross, fueling our passion of creating products that can endure the many battles that occur in a championship season.
Our goal is simply to win.
But, we will do this by never forgetting our roots and maintaining our core focus on the products and sport where our passion was born. ONE products don't only look cool, but they are created by pushing the limits of technology while combining a style that is unique to us. We focus on delivering creativity, innovation and quality with a unique element that no one else has. We look beyond borders and take part in battles on motocross and supercross tracks around the world. If there is a race, you will find us there. Every day we dream about how to make the ride even better.
There is no finish line.
If you ride it, we sell parts and accessories for it!
Established in 1996, Fly Racing began as a manufacturer of motorcycle handlebars and helmets and has quickly developed into one of the fastest growing off road riding apparel and hard part brands. Fly Racing develops high-quality products for the North American market and is distributed in 40+ countries. Fly Racing products are distributed exclusively in the United States by WPS (Western Power Sports).
At Fly Racing we love to ride. We like to play in dirt, sand, mud and snow. We like the thrill of a close race. We love the feeling of freedom that you can only get from riding in the great outdoors. We like getting up early, loading up the truck and hitting the track. From pro riders to amateurs, from the designers to the sales staff, from the guys in the warehouse to the crew in the big offices, Fly Racing lives and breathes riding. We design all our gear with performance, function and quality in mind, most of all we design with passion.
Answer Racing was started in 1976 with a vision to provide hardcore MX enthusiasts with products they can trust. Many years have passed since then, but Answer Racing has not lost site of the original goal. Whether you are a diehard racer, or a weekend warrior, Answer Racing has you covered. At Answer Racing, we believe that protection and looking like a pro are one in the same
Answer Racing is distributed through Tucker Rocky with a continued focus on producing quality products to satisfy its thousands of loyal dealers and customers.
Twin Air is the choice of more World and National Champions than all other airfilters combined. For more than 35 years, Twin Air has provided the greatest names in motocross with performance and protection; Ricky Carmichael, Stefan Everts (10-times world champion), Roger DeCoster, Eric Geboers, Jeremy McGrath, Kevin Windham, David Thorpe, Travis Patrana, Jean Michel Bayle, Greg Albertyn and Scott Summers to mention just a few.
Nitro Circus is a television show centered around the world’s greatest freestyle motocross rider Travis Pastrana and his crew of top action sport athlete buddies.There is a special chemistry with this group. Whether they are trying to double back‐flip a motorcycle, jump out of a plane without a parachute, or flip a Big Wheelover a 70‐foot gap, these guys are going hard 24/7 and there is no downtime—it’s
just fast and faster.
The show follows Travis and the Nitro Circus Crew as they travel around the world setting up outrageous stunts and pushing the human body to the limit, constantlylooking to innovate the world of action sports. Travis’ compound in Annapolis houses a full motocross course, foampits and a homemade waterslide carved into a hill creating a self contained extreme sports circus.
Whether they are base jumping, sky diving, riding, driving or relaxing, this groupof adrenaline‐fueled friends always take the action "to eleven" with the hammer down.
Established in 1975 and headquartered in Southern California, Oakley is one of the leading sports brands in the world. The holder of over 600 patents, Oakley is continually seeking problems, solving them with inventions and wrapping those inventions in art. This philosophy has made Oakley one of the most iconic and inimitable brands on the market. Oakley is famed for its insuperable lens technologies such as High Definition Optics® (HDO®) which it incorporates into all of its sun and prescription eyewear as well as goggles. Oakley has extended its leadership position as the world’s leading sports eyewear brand into their apparel, footwear and accessories collections. Laser focused on the consumer, Oakley has both Men’s and Women’s product lines which target the Sports Performance, Active and Lifestyle consumers. Oakley is a subsidiary of Luxottica Group (NYSE: LUX; MTA: LUX). Additional information is available at www.oakley.com
Oakley invents each new product with a design philosophy called sculptural physics: the discipline of solving problems with science and wrapping those solutions in art. Supported by an infrastructure that includes the latest tools of technology, Oakley engineers and artisans continue to expand the company’s array of product categories.
As the undisputed leader in performance eyewear, Oakley continues to advance sport technology and redefine the lifestyle market with patented optical innovations. Numerous patents have been awarded to the inventions behind the company’s High Definition Optics® (HDO®). HDO® virtually eliminates the problems of ordinary lenses, including distortion that bends light (so objects aren’t really where they appear to be) and optical flaws that magnify images in the manner of prescription lenses made for somebody else.
Eyewear is our passion. Some may say we’re obsessed and that’s okay. Since 1978, Oakley has led the way in maximizing lens style and technical performance. Right now, it’s only getting better for you. Oakley polarized lenses are engineered with a liquid infusion process that bonds the polarizing filter at the molecular level, eliminating the haze and distortion found in conventional technologies. Below are seven exclusive Oakley technologies that put our polarized lenses at the top of the game. We make the difference, and you reap the benefits when you strap a pair of Oakleys on your head.
Oakley offers a comprehensive line of ophthalmic-specific frames and corrective sun lenses that are recognized as some of the best prescription optics available. Full service labs in the U.S., Europe and Asia bring the world's best optics technologies to local markets. The company’s prescription lenses are offered in a full spectrum of colors, polarization options and performance coatings. Technologies include metal frames with shape memory; Color Inherence for lenses that never fade; OAKLEY ACTIVATED BY TRANSITIONS™ lenses that darken and lighten automatically; the world’s first true interchangeable prescription lens; and the Oakley Rx system that maps light rays in a 3D grid to achieve precise coordination between the eye and the entire lens surface.
Sports categories that rely on Oakley goggle technology include motocross, snowboarding, skiing, BMX and mountain biking. Launched in 2006, OAKLEY STOCKHOLM™ was created specifically to offer women the ultimate in goggle performance technology. The company’s 3D cranial geometry ensures a precise fit, and innovations such as ram-air surge ports provide fog-cutting airflow that is augmented with F3 anti-fog coating. Optically correct Oakley goggle lenses are engineered to maximize peripheral and downward vision while optimizing impact protection. In addition, a legacy of decades in motocross has resulted in the most optically advanced tear-off system in the industry.
Oakley recognized that the future of fashion includes technology. The revelation that an audio system should be close to the ears, not tethered from the hip, led to the invention of Oakley THUMP – the world’s first digital music eyewear. The design eliminated wires by seamlessly integrating a music player and earphones with a performance sunglass frame. Two more eyewear inventions, RAZRWIRE™ and O ROKR™ let users enjoy stereo music and wireless cell phone connectivity via next-generation Bluetooth® technology. Featuring the unsurpassed clarity of HIGH DEFINITION OPTICS®, these products let the wearer stay connected to calls and music while hiking, biking and doing virtually any activity where cords and wires would get in the way.
Engineered to optimize performance and comfort for professional athletes, Oakley apparel designs are coveted also by the lifestyle market. The company utilizes membrane technologies that maintain waterproof yet breathable barriers. Temperature is controlled with reversible heat storage, a science developed for astronauts. Rejecting the flat cutouts of conventional garment design, Oakley uses CAD/CAM digital sculpturing to achieve the comfort and fit of contours that accent the female form. Additional technologies range from the temperature control of inflatable insulation systems to the impact protection of Bio Foam panels.
In addition to a full line of sandals and premium golf shoes, Oakley offers footwear for snow, hiking, motor sport racing and military applications. The company’s NET SHAPE™ TECHNOLOGY utilizes CAD/CAM engineering to integrate all shoe components for superior durability, fit and comfort throughout the full range of motion. Additionally, Oakley invented RED CODE™, a mid-sole system that calibrates performance for each sport by absorbing ground forces at progressive rates to optimize stability, dynamic shock attenuation and energy return.
Oakley offers a full line of accessories designed for efficiency, comfort, convenience and style. The company’s backpacks and bags are engineered with ergonomics, reinforced against punishing abuse and enhanced with premium utility features. Products are optimized for specific uses, such as the company’s surf pack that features a removable wet/dry compartment and changing mat. Oakley’s unique sculptural design produces never-before-seen aesthetics in accessories that range from wallets and belts to surfboard bags, purses and eyewear cases.
Oakley entered the wristwatch market years ago with an invention called the O ENGINE™, an innovation that allows an INERTIAL GENERATOR® to convert motion into electricity. Today, the company produces a full array of timekeeping instruments including OAKLEY MINUTE MACHINE™, a Swiss-made chronograph with 13-jewel movement and the ability to measure cumulative time, intermediate time and split time. Known for exquisite dimensional sculptures of lightweight titanium and surgical grade stainless steel, Oakley’s quartz/analog line blends definitive styling with the precision of Swiss movement. Innovations like the company’s GMT wristwatch offer premium features such as the ability to set local time anywhere on earth by adjusting a World City hand.
Bags, Bags and more Bags.
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Most companies spend their money on ad agencies, TV commercials, radio spots, and billboards to tell you how good their products are. At Monster, we choose none of the above. Instead, we support the scene, our bands, our athletes and our fans. We back athletes so they can make a career out of their passion. We promote concert tours, so our favorite bands can visit your home town. We celebrate with our fans and riders by throwing parties and making the coolest events we can think of a reality.
At Monster, all of our guys walk the walk in action sports, punk rock music, partying, hangin’ with the girls, and living life on the edge. Monster is way more than an energy drink. Led by our athletes, musicians, employees, distributors and fans, Monster is a lifestyle in a can!
Products:Original Monster Energy, Monster Lo-Carb, Monster Assault, Monster Khaos, the Monster juice hybrid M-80, Extra Strength Monster, and Java Monster, premium coffee supercharged with our killer Monster Energy blend.
The first motocross magazine of its kind (published since June 1973), Motocross Action is the leader in bike and product tests, as well as technical stories.
Motocross Action is a monthly publication focused on providing motocross-specific information, including bike and product tests, race coverage, technical features, personality stories and events that are both current and nostalgic.