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Oakley
Link ID 3814
Logo / Image  
Title Oakley
Url http://www.facebook.com/Oakley
Description Established in 1975 and headquartered in Southern California, Oakley is one of the leading sports brands in the world. The holder of over 600 patents, Oakley is continually seeking problems, solving them with inventions and wrapping those inventions in art. This philosophy has made Oakley one of the most iconic and inimitable brands on the market. Oakley is famed for its insuperable lens technologies such as High Definition Optics® (HDO®) which it incorporates into all of its sun and prescription eyewear as well as goggles. Oakley has extended its leadership position as the world’s leading sports eyewear brand into their apparel, footwear and accessories collections. Laser focused on the consumer, Oakley has both Men’s and Women’s product lines which target the Sports Performance, Active and Lifestyle consumers. Oakley is a subsidiary of Luxottica Group (NYSE: LUX; MTA: LUX). Additional information is available at www.oakley.com

Products:

Oakley invents each new product with a design philosophy called sculptural physics: the discipline of solving problems with science and wrapping those solutions in art. Supported by an infrastructure that includes the latest tools of technology, Oakley engineers and artisans continue to expand the company’s array of product categories.

Sunglasses
As the undisputed leader in performance eyewear, Oakley continues to advance sport technology and redefine the lifestyle market with patented optical innovations. Numerous patents have been awarded to the inventions behind the company’s High Definition Optics® (HDO®). HDO® virtually eliminates the problems of ordinary lenses, including distortion that bends light (so objects aren’t really where they appear to be) and optical flaws that magnify images in the manner of prescription lenses made for somebody else.

Eyewear is our passion. Some may say we’re obsessed and that’s okay. Since 1978, Oakley has led the way in maximizing lens style and technical performance. Right now, it’s only getting better for you. Oakley polarized lenses are engineered with a liquid infusion process that bonds the polarizing filter at the molecular level, eliminating the haze and distortion found in conventional technologies. Below are seven exclusive Oakley technologies that put our polarized lenses at the top of the game. We make the difference, and you reap the benefits when you strap a pair of Oakleys on your head.

Prescription Eyewear
Oakley offers a comprehensive line of ophthalmic-specific frames and corrective sun lenses that are recognized as some of the best prescription optics available. Full service labs in the U.S., Europe and Asia bring the world's best optics technologies to local markets. The company’s prescription lenses are offered in a full spectrum of colors, polarization options and performance coatings. Technologies include metal frames with shape memory; Color Inherence for lenses that never fade; OAKLEY ACTIVATED BY TRANSITIONS™ lenses that darken and lighten automatically; the world’s first true interchangeable prescription lens; and the Oakley Rx system that maps light rays in a 3D grid to achieve precise coordination between the eye and the entire lens surface.

Goggles
Sports categories that rely on Oakley goggle technology include motocross, snowboarding, skiing, BMX and mountain biking. Launched in 2006, OAKLEY STOCKHOLM™ was created specifically to offer women the ultimate in goggle performance technology. The company’s 3D cranial geometry ensures a precise fit, and innovations such as ram-air surge ports provide fog-cutting airflow that is augmented with F3 anti-fog coating. Optically correct Oakley goggle lenses are engineered to maximize peripheral and downward vision while optimizing impact protection. In addition, a legacy of decades in motocross has resulted in the most optically advanced tear-off system in the industry.

Electronics
Oakley recognized that the future of fashion includes technology. The revelation that an audio system should be close to the ears, not tethered from the hip, led to the invention of Oakley THUMP – the world’s first digital music eyewear. The design eliminated wires by seamlessly integrating a music player and earphones with a performance sunglass frame. Two more eyewear inventions, RAZRWIRE™ and O ROKR™ let users enjoy stereo music and wireless cell phone connectivity via next-generation Bluetooth® technology. Featuring the unsurpassed clarity of HIGH DEFINITION OPTICS®, these products let the wearer stay connected to calls and music while hiking, biking and doing virtually any activity where cords and wires would get in the way.

Apparel
Engineered to optimize performance and comfort for professional athletes, Oakley apparel designs are coveted also by the lifestyle market. The company utilizes membrane technologies that maintain waterproof yet breathable barriers. Temperature is controlled with reversible heat storage, a science developed for astronauts. Rejecting the flat cutouts of conventional garment design, Oakley uses CAD/CAM digital sculpturing to achieve the comfort and fit of contours that accent the female form. Additional technologies range from the temperature control of inflatable insulation systems to the impact protection of Bio Foam panels.

Footwear
In addition to a full line of sandals and premium golf shoes, Oakley offers footwear for snow, hiking, motor sport racing and military applications. The company’s NET SHAPE™ TECHNOLOGY utilizes CAD/CAM engineering to integrate all shoe components for superior durability, fit and comfort throughout the full range of motion. Additionally, Oakley invented RED CODE™, a mid-sole system that calibrates performance for each sport by absorbing ground forces at progressive rates to optimize stability, dynamic shock attenuation and energy return.

Accessories
Oakley offers a full line of accessories designed for efficiency, comfort, convenience and style. The company’s backpacks and bags are engineered with ergonomics, reinforced against punishing abuse and enhanced with premium utility features. Products are optimized for specific uses, such as the company’s surf pack that features a removable wet/dry compartment and changing mat. Oakley’s unique sculptural design produces never-before-seen aesthetics in accessories that range from wallets and belts to surfboard bags, purses and eyewear cases.

Watches
Oakley entered the wristwatch market years ago with an invention called the O ENGINE™, an innovation that allows an INERTIAL GENERATOR® to convert motion into electricity. Today, the company produces a full array of timekeeping instruments including OAKLEY MINUTE MACHINE™, a Swiss-made chronograph with 13-jewel movement and the ability to measure cumulative time, intermediate time and split time. Known for exquisite dimensional sculptures of lightweight titanium and surgical grade stainless steel, Oakley’s quartz/analog line blends definitive styling with the precision of Swiss movement. Innovations like the company’s GMT wristwatch offer premium features such as the ability to set local time anywhere on earth by adjusting a World City hand.
Category Facebook > Facebook Motocross Companies
Keywords
Date Jan 31, 2011
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