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Crusty Demons
Link ID 3845
Logo / Image  
Title Crusty Demons
Url http://www.facebook.com/crustydemons
Description The Crusty Demons are a group of daredevil motorcyclists from the United States, Australia, New Zealand and Europe.

This all started in 1994 when filmmakers Jon Freeman and Dana Nicholson had been accumulating footage to showcase a behind the scenes expose of the lifestyle of an American pro motocross rider in action, 145ft plus jumps, 45ft high in the air soaring over sand dunes, mountains, houses, buses and anything else secure and steep enough to hold the weight of bike and rider.

The end result was Fleshwound Films and the first video Crusty Demons of Dirt . The launch of this video was to change the face of motocross and create a sport that has become the most popular of all extreme sports today, Freestyle Motocross (FMX) .

Fleshwound Films spent two years gathering footage for the first motocross film and 1994 saw the release of Crusty Demons of Dirt . The excitement and hysteria the film created was phenomenal and its success brought about a lot of poachers. Although others were out there trying to create motocross videos, none managed to achieve quite the same impact that Crusty had. Following the success of the first film, Crusty 2 was premiered 18 months later. Sales exceeded expectations and tripled from the first video as the Crusty phenomenon began spreading worldwide. What was somewhat a stagnant sport had received a positive injection of interest and proved its worthiness of being showcased Internationally. People began buying the clothing worn by their heroes (Fleshgear) and thousands around the world were getting bikes and heading for the racetrack, mountains, sand dunes and the sky.

It was only to grow bigger. With the release of Crusty 3 in 1997 and the videos and sport still booming with popularity, freestyle motocross pioneers Lofty and Brian Jordan went to Fleshwound Films with the idea of staging a freestyle motocross competition. Four months later the first competition was held in Las Vegas. This new side of the sport was looked down upon by the industry and many people said it would go nowhere - the excitement amongst the fans indicated that they strongly disagreed.

Before long FMX was introduced as a new sport in the 99 X games in San Francisco and was given worldwide exposure through ESPN television. FMX was then stamped as the king of Extreme, becoming the number one sport at the X Games.

Competition requires riders to travel a course for 90 seconds performing as many tricks as possible, which are judged by a panel. Usually about 10 jumps are completed in this time bracket and riders compete for prize money.

Fleshwound Films undoubtedly played a crucial part in the evolution of the sport, they are still shooting Crusty Films today and recently released the 10th instalment titled – Crusty X – A Decade of Dirt. They have successfully implemented their vision into the industry, introducing the world to their friends and lifestyles whilst creating gods in the stars of their video series. A highlight for them has been coming up with such a unique idea; planning to make it happen and seeing it grow beyond their vision internationally. Travelling to film in Australia, Japan, Brazil, Africa and Peru to name a few, has meant Fleshwound Films created 'The National Geographic of motocross'.
Category Facebook > Facebook Motocross Companies
Keywords
Date Jan 31, 2011
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Motocross fans are a unique breed of action sport consumer – edgy, energetic, enthusiastic, and athletic. Motocross is a lifestyle sport, and for 12 weekends each summer, the best athletes on the planet do battle on the toughest tracks in the land. The real winners are the thousands of fans who get a spot at the fence and cheer for their heroes through every second of the action. 2011 will mark the historic 40th season of American Motocross.
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